Sr. Manager, Customer Marketing (Nashville TN)
Company Name:
Coca-Cola Refreshments
Position Purpose:
The Senior Customer Marketing Manager is responsible for the development and execution of Customer and Channel specific marketing plans. Working closely with the sales team and our customers, the CMM plays a key role in driving revenue and profit for the System, while helping achieve our goal of becoming the Customer's most valued supplier.
Must Haves Preferred Experience & Duties:
Ownership of Senior level marketing call points CMO/VP Marketing
Lead total beverage marketing strategy in collaboration with overall customer strategy
Influence complex customer situations (franchisees)
Deliver insights (consumer and industry) and apply to customers business
Construct annual marketing calendar
Contribute to customer's long term planning process
Conduct customer marketing stewardship reviews
Provide customer business and opportunity assessments
Provide BIC competitive analysis /LOS
Create persuasive selling stories
Lead revenue enhancing concept development with customers
Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand )
SME leadership where needed
Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
Additional
Responsibilities:
Educational Requirements :
Minimum Required: Bachelor's degree in Marketing/Business
Experience
Minimum Required:
5-7 years' experience in a consumer packaged goods company, preferably in both customer management and marketing roles
Technical/Functional Skills:
Foodservice Experience
Advanced Strategic Thinking
Planning
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Channel Management experience
Coca-Cola Channel business knowledge an asset
Demonstrated personal leadership skills and influencing ability
Brand merchandising knowledge
Demonstrated creative and strategic thinking ability
Effective oral and written communications skills
Travel Requirements: 25%
APPLY BY UPLOADING A COPY OF YOUR RESUME IN WORD.DOC OR PDF FORMAT
We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
Talent Area: Marketing
Location: Nashville, TN, USA
Requisition Number: 00028559
Full or Part Time: Regular Employee FTEstimated Salary: $20 to $28 per hour based on qualifications.
Coca-Cola Refreshments
Position Purpose:
The Senior Customer Marketing Manager is responsible for the development and execution of Customer and Channel specific marketing plans. Working closely with the sales team and our customers, the CMM plays a key role in driving revenue and profit for the System, while helping achieve our goal of becoming the Customer's most valued supplier.
Must Haves Preferred Experience & Duties:
Ownership of Senior level marketing call points CMO/VP Marketing
Lead total beverage marketing strategy in collaboration with overall customer strategy
Influence complex customer situations (franchisees)
Deliver insights (consumer and industry) and apply to customers business
Construct annual marketing calendar
Contribute to customer's long term planning process
Conduct customer marketing stewardship reviews
Provide customer business and opportunity assessments
Provide BIC competitive analysis /LOS
Create persuasive selling stories
Lead revenue enhancing concept development with customers
Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand )
SME leadership where needed
Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
Additional
Responsibilities:
Educational Requirements :
Minimum Required: Bachelor's degree in Marketing/Business
Experience
Minimum Required:
5-7 years' experience in a consumer packaged goods company, preferably in both customer management and marketing roles
Technical/Functional Skills:
Foodservice Experience
Advanced Strategic Thinking
Planning
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Channel Management experience
Coca-Cola Channel business knowledge an asset
Demonstrated personal leadership skills and influencing ability
Brand merchandising knowledge
Demonstrated creative and strategic thinking ability
Effective oral and written communications skills
Travel Requirements: 25%
APPLY BY UPLOADING A COPY OF YOUR RESUME IN WORD.DOC OR PDF FORMAT
We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
Talent Area: Marketing
Location: Nashville, TN, USA
Requisition Number: 00028559
Full or Part Time: Regular Employee FTEstimated Salary: $20 to $28 per hour based on qualifications.
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