Marketing Analyst

Company Name:
Emma, Inc.
Position Type:
Full-time
Emma (www.myemma.com) is a successful digital marketing service that helps small and midsize organizations everywhere engage their audiences in style. We currently work with more than 45,000 very loyal clients, and we're out to significantly grow our brand and business in the years ahead -- with help from an amazing marketing analyst, of course.
As Emma's marketing analyst, you'll play a key role in surfacing the relevant -- some might even say actionable -- data that drive Emma's marketing decisions. You'll study conversion paths from other sources to our site, develop optimization strategies for those pathways -- and for all traffic -- to myemma.com and ultimately be responsible for the optimization of our digital efforts in every way possible. To do this, you'll work closely with our marketing and sales teams to bring forward the right data and map out the strategies that will generate big results.
In this role, you will:
Oversee the performance of all pages and landing pages on myemma.com
Define methods for conducting ongoing optimization tests, and then conduct those tests like a boss
Identify and optimize conversion paths at every level of the marketing funnel
Surface insights from Google Analytics, and determine strategies for colleagues on the marketing team
Analyze the

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