Manager - Marketing

Company Name:
Gaylord Hotels
It's a powerful feeling, to belong. It's that moment you feel truly and completely yourself. It's working with a team you call family. At Gaylord Hotels we know that when you feel at home, you'll make our guests feel at home. And it's why so many of our STARS come for a job, but stay for a career. If this sounds like the place for you, join us.
Gaylord Opryland Resort & Convention Center
located at
2800 Opryland Drive,
Nashville, TN, 37214
is currently hiring a
Manager - Marketing.
Responsibilities include: The Marketing Manager supports the organization in generating profitable revenue to increase revpar, market share, and brand awareness for applicable units by fully leveraging marketing programs at the property and market level and ensuring marketing efforts are effectively integrated with the selling efforts for the organization. Key accountabilities include: ensuring pull through of relevant national marketing programs, channels, platforms, and initiatives; developing and implementing property and market based programs based on local need-time and demand generation opportunities.
This position wll support marketing initiatives in all 4 Gaylord Hotels, pirmarily focused on group/meetings marketing initiatives. Stong project management preferred.
Position will be based in Nashville.
1) Ensure pull through of relevant national marketing programs, channels, platforms, and initiatives
Ensure corporate, cluster and/or regional marketing programs are pulled through at the property level
Educate stakeholders on marketing Brand Standards to ensure compliance
Ensure brand marketing communications and identity standards are maintained at the cluster and property level
Maximize the potential of established marketing vehicles within Marriott: Marriott Rewards, CTAC, MEOs, email, etc
Implement marketing programs in all segments to maximize revenue potential
Coordinate with hotel General Managers, Sales and Revenue leaders with marketing program details; updates hotels on the status of programs ensuring follow-through and property "buy in" on customer service needs
o Develop eMarketing and paid on-line advertising strategies for stakeholder properties (e.g. PPC keyword submissions, eBlasts, eBrochures/modules, eProposals) maximizing on-line marketing opportunities (e.g. cvent, starcite, knot.com,) and other digital media and Marriott e-tools (i.e. Essentials)
4-6 years of marketing communications experience (hospitality industry preferred)
Experience in corporate marketing communications, advertising agency, or e-marketing agency
1-3 years internet marketing experience
Demonstrated ability to develop and implement successful marketing strategies for individual properties and marketing perspective
Demonstrated ability to maintain and grow business of hotels with effective marketing plans and programs
Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications, internet)
Strong relationship management and negotiation skills; demonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives)
Strong problem solving and decision making skills
Capable of listening and counseling stakeholders on best approach, including what non-value add efforts to drop
Strong knowledge of search engines and web optimization tactics
Knowledge of leisure, group, and business transient hospitality business in defined markets
Knowledge of hotel sales and operations and associated challenges from the marketing perspective
Knowledge of food and beverage marketing trends
Knowledge of need time strategy as developed by Revenue Management
Understands how to apply and leverage corporate marketing and eCommerce programs, platforms, and tools
College degree in hospitality management or marketing preferred
To submit your application for this job, please go to: https://marriott.taleo.net/careersection/2/jobsearch.ftl?lang=en
To search all jobs or learn more about careers with Gaylord Hotels: www.marriott.com/careers
Gaylord Hotels is consistently recognized as an employer of choice around the globe by FORTUNE and Working Mother magazines, DiversityInc, Great Places to Work Institute, and the CRF institute among others. Visit our newsroom to learn more: news.marriott.com.

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