Marketing Specialist || Music Industry

Shawn-Michelle Surber


Nashville, TN 


615.881.0102 


morninlightmedia@yahoo.com


 


 


OBJECTIVE


Seeking long-term employment continuing a 15 year career in client relationships and business development, marketing and client management, local, regional and National sales, digital media, social media and marketing solutions while working with people who are creative, like-minded, entrepreneurial and positive. 


 


 


EDUCATION


Belmont University, Nashville, TN. 


Bachelor of Science Communication Arts/Journalism minor in Music Business


 


 


EXPERIENCE 


 


 


Lillie Belle's Inn and Lodging - Venue & Marketing Manager



  •  Oversee staff, property, rental units and hosting/assisting clients daily.

  •  Marketing and events promoting Lillie Belle’s, sales and advertising director, bookkeeping, administrative duties, daily operations, social and digital marketing strategies, online presence. 

  •  Entering and collecting monies due for rentals and lodging, events, weddings and utilizing online CRM.


 


 


Hibu – Marketing Specialist (Nashville, TN 2015-independent contract)



  •  Multi-media digital sales including Display, SEO, SEM, PPC, mobile optimization

  •  Google Certification and Salesforce CRM utilization

  •  Website optimization, sales, client management, project management


 


 


 


The Charlotte Observer – Digital Specialist (Charlotte, NC 2014)



  •  Multi- media digital specialist assisting in SEO, SEM, PPC, Social Media, Native and Display Advertising, Mobile and video pre-roll

  •  Digital, online media strategist, planner and consultant for SMB 

  •  Google Adwords and Analytics research, reporting, new business development, client campaign management, strategist for online, digital presence


 


 


 


City Rewards Network – Account Executive (Nashville, TN 2011, 2013)



  •  Managed and developed a large monthly book of business while promoting brand awareness for Rewards Network (Nashville) and City Rewards Network (Charlotte).

  •  Promoted local restaurants with social media strategies, creating growth in local businesses and revenue stream for merchants while rewarding consumers.

  •  Grew Nashville book of business for temporary position as remote employee


 


 


 


LivingSocial.com – Head Media Consultant/Account Executive (Nashville, TN 2010, 2011)


           Social Media Daily Deals Marketing



  • Create and manage local merchant accounts for LivingSocial.com while managing outside sales team from remote office

  • Launched Nashville market independently with one of fastest growing success rates measurable in company.

  • Created momentum across the board for company-wide growth and helps in team leadership with National Sales Conferences and overall team leadership.


 


 


IAC Corporation – Sr. Account Executive/Writer (Nashville, TN 2005 - 2010)


PPC Multi-Media Regional and National Account Manager for Citysearch.com



  • Managed and developed a large monthly book of business, implementing accounts receivable while promoting Citysearch brand awareness from remote office.

  • Developed and maintained local clientele for Southeast Region ranging from spas, salons, real estate, home services and restaurants to fitness centers, retail stores and professionals exceeding sales objectives by as much as 700% quarterly.

  • Managed advertising campaigns by strategizing forecasts, search engine optimization/marketing, monthly cap utilization with focus on growth, retention and churn.

  • Created, wrote and maintained National marketing campaigns for celebrity accounts including John Mayer, Keith Urban and Tim McGraw.


 


 


Gannett-The Tennessean –New Business Development Account Executive (2001 – 2004 Nashville, TN)


Newspaper and Magazine Publications Journalist/Marketing Specialist, Restaurant Reviews/Critic



  • Managed and led team for new business development. Responsible for creating initial sales revenue of start-up publications including Nashville Driver, Homes Inside & Out  and the ‘Day In The Life’ weekly newspaper section. 

  • Established sales strategies focusing on Middle Tennessee marketplace resulting in local business growth through target demographic needs assessment. 


 


 


 


ACCOMPLISHMENTS


 



  • Created, wrote and maintained National marketing campaigns for celebrity accounts including John Mayer, Keith Urban and Tim McGraw.

  • Launched Nashville LivingSocial market independently with existing, personal book of business and new clients.

  • Consecutively named Southeast Region and National Top Performer. 

  • Repeatedly named Top Performer and Employee of The Month winning numerous awards.


 


 


PERSONAL


.



  • Published Author and Illustrator of children’s book, Hope 

  • Microsoft and Google Certified, Digital Specialist

  • Salesforce CRM, Powerpoint, Excel, MS Office, Word

  • National, regional and local expertise. 

  • Problem solver, Content Creation, Strategic planning, Brand Awareness, Business Development

  • Excellent verbal, written and advanced communication skills                            


 


TESTIMONIALS


 


“Shawn was a long time contributor to the Southern Region when I was with Citysearch. She worked independently and for the majority of her career, she sold the Nashville market exclusively. Coming from a history of hiring sales people to work in multiple scenarios, I can honestly say that finding someone of her caliber was very hard to do - She was consistent, met her objectives, forward thinking and a major contributor to more than her sales and her market. She is someone I would highly recommend and if I had a position in the market, I would try to hire her immediately.” 


James Smith, Regional Sales Director - Southern US , Citysearch
managed Shawn-Michelle at Citysearch.com 


“I hired Shawn-Michelle as an Account Executive in Nashville because I believed she had the desire and skills to succeed in a challenging environment. She is adaptable and consistently exceeded the set sales objectives. She is a huge advocate of her team supporting their collective efforts and successes” 


Debra Kern, Regional Sales Manager , Citysearch.com
managed Shawn-Michelle at Citysearch.com 


“It's such a pleasure to work with Shawn. Her disarming nature and genuine sense of humor make her approachable. She is the queen of instant rapport. She is not only someone you want to work with, she is someone you want on your team, and someone you want as your friend. This is the core of why I think she is such a consistent producer and why her clients stay with her...she is real, she has integrity, and she is one you believe in, for good reason.” 


Victoria Coffey, National Sales Coordinator , Citysearch.com
worked with Shawn-Michelle at Citysearch.com 


“Shawn ranked as the number one account executive for Citysearch in the country. She excels at developing innovative solutions and developing relationships. Shawn is a team player with a strong work ethic, a dynamic personality and a true media professional.” 


Matthew Rolnick, Senior Account Executive/Multi-Media Consultant , IAC / Citysearch
worked directly with Shawn-Michelle at Citysearch.com 


“Shawn is one of the most consistent top performers at Citysearch and she is a great example and mentor to many of the members of the Citysearch sales team. Shawn is always willing to help her co-workers with helpful tips, ideas and information. Her ability to consistently exceed her sales goals and her willingness to help others make her a huge asset to the Citysearch sales organization.” 


Melissa Rojas, Account Executive , Citysearch
worked directly with Shawn-Michelle at Citysearch.com 


 

  • ID#: 132644
  • Location: Nashville, TN , 37209

Don't Be Fooled

  • When selling, do not put your home address in your ad.
  • To avoid scams, buy and sell with people you can meet locally, in person.
  • When meeting with someone you don't know, meet in a public place. If that's not possible, have a buddy with you. Also, carry a cell phone; if you feel unsafe, you can call a trusted friend, and stay on the line.
  • Never give out financial or private information like account numbers, PayPal login, or social security number.
  • If an offer sounds too good to be true, it is. Walk away!